Mutua Open · Madrid 2024

About the project

The client's goal was to develop a striking visual identity for the Mutua Madrid Open, ensuring a cohesive and impactful graphic design across all platforms. The project involved creating the entire visual language, including posters, signage, and branding elements, to enhance the tournament’s presence and engagement. The objectives included strengthening brand recognition, elevating the event’s prestige, and captivating audiences with a dynamic and modern aesthetic.